EA Carts 2.0 · One automated flow

The Loop.

Content in, carts out, content back in. The whole company runs as one flow, and EA CARTS HQ is the platform under every stage of it. Click any stage for its SOP.

Running Partial / paused Stays human To build Blocked · needs a decision

↺The last stage feeds the first: delivery photos and testimonials become the next round of ads. That loop is what makes 2.0 autonomous.

EA CARTS HQ

The platform underneath every stage above · one login for every role. ERP + dashboards + customer build-tracker, one application. Real auth, checkout, and APIs ship at Phase 6 with the new site · January 1, 2027.

Today.

Demo data

Carts in build

9

across cell 1 · 2 due this week

Leads today

14

▲ 3 vs yesterday · Grace on all 14

Orders this month

11

plan: 45 · behind pace

Revenue MTD

$156K

Aug plan $585K · blended $13.0K/cart

Raise

$1.0M

of $2.5M closed · $1.5M open

The four seats.

Roles over people, so tasks can move. TJ sees every page; each person lands on their own. Click a card to open that seat's pages.

TJ

TJ Johnson

Founder / CEO

Decisions, capital, brand, partnerships. Not execution. Carries the org structure view: every task in the company as a movable, reassignable object.

Pages: Dashboard · Org Structure (40-task registry) · Needs TJ · Forecast
Email: tj@eacarts.com · inbox in HQ

OPEN TJ'S PAGE →

J

Jeremy

VP / GM

Procurement + sales + manufacturing. Pipeline, build walkthroughs, order accuracy, delivery. Owns the build-comms sequence.

Pages: Sales & Grace · Orders + Order Detail · Production · Procurement
Email: jeremy@eacarts.com · inbox in HQ

OPEN JEREMY'S PAGES →

JH

Jenna

Social & Marketing

All of social + marketing. Content library, publishing, ad creative testing, partnerships, capture direction. Runs the media machine.

Pages: Marketing · Posting Portal (IG / TikTok / YouTube) · Content Library · Media Playbook
Email: jenna@eacarts.com · inbox in HQ

OPEN JENNA'S PAGES →

+

Zach S

Ops · QC + Shipping / Receiving

Zach S — hired. Owns inbound + outbound, inventory, QC practices, audits, recalls, and (soon) warranties off Jeremy's plate.

Pages: QC Station · Shipping / Receiving
Email: ops@eacarts.com · inbox in HQ

OPEN OPS PAGES →

Later

Techs — daily login to see exactly what their build is. Production + QC Station views only. 2 techs + 0.5 lead per cell.

TJ · Founder / CEO · tj@eacarts.com

TJ's Page.

Dashboard

Org Structure · 40 tasks

Daily Gate — open your day 2 to clearNEW · demo

✓Verify cash position — QuickBooks balance vs yesterday. 30 seconds.

✓Clear waiting approvals — 1 customer message, 1 post. Approve or bounce.

The rest of the dashboard unlocks when the gate clears. Every seat gets their own musts: Jeremy reconciles transactions, Zach acknowledges warranty claims. Accountability before activity.

Top line.

Demo data · every tile drills down · click anything

YTD Net

−$38K

planned invest year · margin 44.8%

QuickBooks live

Outstanding AP

$157K

next due Sep 12 · $86.4K China balance

QuickBooks live

Revenue MTD

$156K

plan $585K · behind pace

To wire · orders

MER · MTD

20.0x

all revenue ÷ all marketing spend

To wire

MER · YTD

19.1x

meet this and the machine pays for itself

To wire

CAC · blended

$984

goal $500 · owner loop is the path

To wire

Ad spend MTD

$7.8K

PAUSED · restart = funding + cells

Paused

ROAS · MTD

~20x

before pause · goal 20x

Meta · to wire

Carts built

2 yday · 6 wk

capacity ~7/wk · cell 1

To wire · build

Warranty claims

3 pending

1 new today · Zach owns · avg close 2.1 days

Zach's queue · widget only

Management view.

Demo counts · from Jeremy's Build-to-Order spec, Aug 4

The whole sold backlog without checking multiple spreadsheets or asking each department. Every hold shows its reason, owner, next action, and target date.

3

01 · New orders awaiting sales review

2

02 · Deposits / finance awaiting release

2

03 · Parts holds + missing components

4

04 · Ready-to-schedule by deposit date

9

05 · Builds currently in production

3

06 · Builds at each QC gate / rework

2

07 · Completed carts awaiting walk-over

2

08 · Final balances + delivery holds

3

09 · Haulers assigned / in transit

1

10 · Delivered, missing proof / acceptance

Needs TJ 5

Transfer Meta Business Manager + pixel to the LLC. Diligence risk; blocks the ad restart. Nobody else can do this one.
Fix Grace's quoted pricing in Aloware. She quotes $14,500–$16,300 for the EA4R+; actual is $12,230. The range lives somewhere in the live config.
Move "Sold" out of Do-Not-Contact. ~15 minutes in Aloware, open since July. Unlocks the entire owner loop.
Source 3D models per cart platform. Critical path for the configurator — longest lead time of anything on the site.
Compare the social tool you found vs Metricool. Send the info over; Jenna's posting machine connects to whichever wins.

Decision queue 12 open

Shopify's future. Your "I doubt we use Shopify" vs locked Decision #2. Needs an explicit call before ERP scoping goes further.
Ad-restart trigger — which funding milestone, what daily spend. · Who cuts video. · Email provider for HQ. · Scanning hardware.
From Jeremy's draft, for team review (7): exact finance release point · VIN assignment timing + owner (his rec: when the frame is reserved to the Build ID) · QC Gate 2 name ("Electrical & Mold") · customer data visible to garage · message approval authority · final-payment verification owner · post-release change requirements.

Builds in motion Demo data · separate status tracks per Jeremy's spec

Order · Build	Model · Customer	Payment	Parts	Build	QC	Delivery	Target
#1187 · B-0142	EA6R+ · Thompson, Carmel	Deposit Cleared	Parts Ready	In Production	Electrical & Mold	Not Ready	Aug 21
#1188 · B-0143	EA4R+ · Patel, Zionsville	Deposit Cleared	Parts Ready	In Production	Rolling Chassis	Not Ready	Aug 24
#1190 · B-0145	EA4X4 · Rodriguez, Westfield	Paid in Full	Missing Parts	Waiting on Part	—	Not Ready	Hold · ETA Aug 18
#1191 · B-0146	EA2GOLF · Chen, Fishers	Finance Released	Reserved	Scheduled	—	Not Ready	Sep 2
#1186 · B-0141	EA4F+ · Miller, Noblesville	Paid in Full	Parts Ready	Complete	QC Passed	Final Payment Due	Aug 13

Payment, parts, build, QC, and delivery each carry their own status — one generic "processing" is not enough. Hold #1190 shows reason, owner (Procurement), next action, and target date. Order Detail opens in pass 3.

Grace — last hour Live at go-live

Lead qualified — Hot · fleet (12 carts) → routed to Jeremy9:58a
SMS reply · EA4R+ pricing question — answered, budget captured9:47a
Voice call 4m 12s → walkthrough booked Thu 2:00p9:31a
Nurture re-entry · Timeline-Q2 lead replied "ready now"9:12a

Customer updates today 9-milestone structure

M4 · Production started#1188 · auto · 9:41a

"Your cart started build this morning — photo from the floor attached. Frame-up, right here in Carmel."

M5 · QC update#1187 · awaiting Jeremy's approve

"Your EA6R+ passed final QC this morning. Shipping gets scheduled next — you'll get your delivery window within 48 hours."

M7 · Final payment due#1186 · awaiting Jeremy's approve

"Your EA4F+ is complete and verified. Your remaining balance clears the way to schedule delivery."

Sales approval before a customer message sends — Jeremy's comms rule, enforced in the queue.

Email — tj@eacarts.com 12 unread OPEN INBOX →

ATS Logistics — Pickup confirmed · EA-26-0139 → Scottsdale, AZ8:12a

Huntington Bank — Incoming wire credited — $250,000.007:55a

Vaquero Club — Fleet timeline — 240 unitsYesterday

Full Outlook-style inbox — folders, reading pane, one login. Every seat gets their own; provider choice in the decision queue · wiring Phase 6.

Email · tj@eacarts.com

Inbox.

To wire · Phase 6 · provider in decision queueEverything flows through here — one login. Each seat sees their own box.

Favorites

Inbox

Drafts

Sent Items

Deleted Items

EA Carts

Investors · Raise

Fleet · Vaquero

Suppliers · China

Haulers

Grace · Aloware

Banking

Jeremy · VP / GM · jeremy@eacarts.com

Jeremy's Pages.

Sales & Grace

Orders

Order Detail

Production

Procurement

📁 My folder ↗

Embedded, not linked: this page surfaces Aloware / Grace inside HQ — pipeline, conversations, and handoffs in the same login as everything else.

Daily Gate — reconcile before you roll 3 transactionsNEW · demo

Menards — $214.80 · card 4417 · AI match: Shop supplies ✓ receiptApprove

Shell — $86.12 · card 4417 · AI match: Vehicle fuel ✓Approve

ULINE — $412.55 · card 4417 · AI match: Packaging ✓ PO refApprove

AI pre-matches every transaction to receipt + category; you approve here, it writes back to QuickBooks. Warranty widget: 3 pending · Zach owns — nothing needed from you.

Active conversations

37

Grace across SMS + voice

High intent this week

6

routed to Jeremy

Avg first response

54s

goal < 60s · any hour

Booked walkthroughs

4

this week

Pipeline — needs Jeremy 4

Lead	Source	Model interest	Grace's read	Next action
Marcus D.	Meta ad	EA4X4 · fleet of 12	Hot — fleet	Call today 2:00p · routed 9:58a
Sarah K.	IG organic	EA4R+	High intent	Walkthrough Thu 2:00p
Bill T.	Referral	EA6R+	High intent	Send build sheet + finance link
Dana W.	Meta ad	EA4F+	Timeline-Q2	Nurture · re-enters automatically

Grace auto-tags intent; only high-intent rows reach this table. Everything else nurtures without Jeremy touching it.

Grace config — open fixes 3

Pricing: Grace quotes $14,500–$16,300 for the EA4R+ — actual blended is $12,230. Owner: TJ, in Aloware.
Identity: live prompts say "never say you are an AI" — the opposite of the Personality Guide. Do not paste back unmodified.
"Sold" bucket sits in Do-Not-Contact — blocks the whole owner loop. ~15 min fix.

Email — jeremy@eacarts.com OPEN INBOX →

Marcus D. — Re: fleet pricing for 12 units9:12a

US Bank Finance — App #4471 approved — release?8:40a

Garage · R.M. — B-0142 wrap photos for customerYesterday

Same Outlook-style box, Jeremy's login. Demo shows TJ's data until wiring.

Order #	Customer	Model + config	Placed	Payment	Build	Balance
#1187	Thompson · Carmel, IN	EA6R+ 72V · Midnight wrap · 7yr plan	Jul 15	Deposit Cleared	In Production	50% dep.
#1188	Patel · Zionsville, IN	EA4R+ 60V · Arctic wrap	Jul 18	Deposit Cleared	In Production	50% dep.
#1190	Rodriguez · Westfield, IN	EA4X4 72V · Tactical bronze	Jul 24	Paid in Full	Waiting on Part	Paid
#1191	Chen · Fishers, IN	EA2GOLF 60V · Pearl white	Jul 29	Finance Released	Scheduled	Financed
#1186	Miller · Noblesville, IN	EA4F+ 60V · Forest + lift	Jul 11	Paid in Full	Complete	Paid

Order

#1187

Thompson · Carmel, IN

Build · VIN

B-0142

VIN EA-26-0142 · self-assigned · WMI 1E9 · MCO pending

Build

EA6R+ 72V

Midnight wrap · 7yr plan · cell 1 · tech R.M.

Target

Aug 21

day 37 of ~60-day lead · window honest 30–90

Build sheet — stage timeline Jeremy's 8 stages

✓

Configure

site + sales review

✓

Sales close

config approved

✓

Deposit

50% cleared Jul 15

✓

Build ID + VIN

frame reserved

✓

Parts + slot

ready · slot Jul 28

6

Build + QC

Electrical & Mold gate

7

Final payment

before hauler

8

Deliver + close

POD + acceptance

Production release gate — passed Jul 26

Approved configuration+ Deposit / finance released+ Build ID + VIN link+ Parts reviewed= Schedule approved

Delivery release gate — 3 of 4 open

Final QC passed+ Order verified+ Final payment cleared+ Address + contact confirmed= Hauler may be scheduled

QC gates on this build: Rolling Chassis ✓ Jul 30 · Electrical & Mold — in progress · Final QC + test drive — pending. A tentative customer estimate may exist before the gate; a committed internal target date may not.

Customer comms log Word for word · 9 milestones

M1 · Deposit receivedtext + email · auto · Jul 15, 4:02p

"This is Jeremy at EA Carts — your build is officially in the queue. I'll be your point of contact and you'll hear from me at every stage. First update inside a week."

M2 · Order confirmedemail · auto · Jul 15, 4:04p

Full config recap: EA6R+ 72V, Midnight wrap, 7-year plan · the honest build window · the list of stages they'll hear about · Jeremy's direct number.

M3 · Build scheduledtext · auto · Jul 26

"Your EA6R+'s parts are pulled and staged. You're scheduled into the build cell the week of Jul 28. Next text you get, your cart's on the line."

M4 · Production startedtext + photo · auto · Jul 28

"Your cart started build this morning — photo from the floor attached. Frame-up, right here in Carmel. Next update when it passes inspection."

M5 · QC updatequeued · fires when Final QC passes · Jeremy approves

"Your cart just passed our 45-point inspection — every safety fastener torque-verified and witness-marked, road-tested 5 miles, inspected by a technician who didn't build it. Full photo set is in your email."

Every message fires off the stage change, not off someone remembering. Heartbeat covers any gap over 10 days. Milestones 6–9 (build complete · final payment · delivery scheduled · delivered) queue behind the gates above.

PO	Contents	ETA	Status
PO-2231	Battery packs × 40	Sep 4	At port · vessel booked
PO-2228	Frames × 25 (with VIN plates)	Aug 18	In transit
PO-2235	Controllers × 50	Nov 21	Ordered · 50% deposit paid

Jenna · Social & Marketing · jenna@eacarts.com

Jenna's Pages.

Marketing

Posting Portal

Media Playbook

📁 My folder ↗

Daily driver

Posting Portal →

Queues in order. Copy caption, post, mark done. Progress tracked per platform.

The strategy

Media Playbook →

Cadence, vocabulary rules, compliance lines, the 10-post restart sequence.

Scheduler

Posting tool ↗

Metricool until the comparison with TJ's find settles it. Auto-publish after approve.

Queue

5

posts awaiting approve

Ads

PAUSED

restart = funding + cells rule

Library

267

assets renamed + indexed · rights tracked

Last ROAS

~20x

before pause · goal 20x

Auto-post queue Connect: tool TBD · Metricool vs TJ's find

When	Channel	Post	Source asset
Today 5:00p	Instagram	Miller delivery reel, driveway shot	A-4F-Miller-03	Approve
Today 7:30p	TikTok	Wrap install, Midnight on the EA6R+	A-6R-Wrap-11	Approve
Tomorrow 8:00a	Instagram	Witness paint close-up, QC story set	A-QC-04	Approve
Tomorrow 12:15p	YouTube	Build timelapse Short, frame to road test	V-BLD-09	Approve
Thu 6:00p	Instagram	EA6R+ carousel, six seats no packages	A-6R-01	Approve

The loop: delivery photos land in the library, the best ones get queued, winners become paid ads when spend restarts. Nothing publishes without rights cleared and a human approve.

Channel analytics. Sample layout · connects live at Phase 6

Instagram · views

96.2K

▲ 18.4% this week · organic only

TikTok · views

41.7K

▲ 9.1% this week

Followers · all platforms

28,340

▲ 1,204 this week

⚑ Below target

Reel · 24h views

1,882

▼ target 5,000 · suggest: repost 6:15a, lead with the peel

How it works when live: metrics pull every 15–30 minutes from the platform APIs. You set targets, anything under target flags red with a suggestion. A human approves, nothing auto-posts. Until then the posting tool covers scheduling + analytics day one.

Content inventory.

Library assets

267

renamed · indexed · rights-tracked

Build videos

26

assembly library in SOP_Compliance

Raw footage

~1.4TB

total library footprint

Every delivery adds

+3–14

photos per walkthrough step · zero cost

Content Library 267 assets

Every asset renamed, indexed, and rights-tracked. CLEARED publishes; PROVISIONAL waits for evidence; UNKNOWN and RESTRICTED never publish. Register: Rights_Evidence_Register.tsv, 54 assets audited.

OPEN LIBRARY →

Email — jenna@eacarts.com OPEN INBOX →

Miller (customer) — "posted it, tagged you" + 3 photos3:20p

Metricool — trial expiring, connect accountsYesterday

TJ — new posting tool to compare, info attachedAug 7

Daily target

~20

touches across platforms

Instagram

1–2 Reels · 1 carousel · 5–8 stories

TikTok

1–3 natives

YouTube / FB

1–2 Shorts · FB auto-mirror

The vocabulary rulebook Brand voice · doc 19 + 05

Say it like EA

uncompromisingintelligently engineeredfully appointedeffortless capabilitybespokedistinctiveengineered in Indianastreet legal

Never

badassridiculous upchargechew up trailsturn headsswaggertricked outcrazy fastfully loaded

No em dashes in customer-facing copy. Commas and periods. TJ's rule, it reads AI-ish otherwise.
No AI-generated carts, ever. Real builds, real wraps, real customers. Generated backgrounds and motion graphics only, scoped per the Higgsfield decision.
The firearm photo never runs in paid creative.
The "first and only 72V/150A 4WD" claim is HELD until competitive substantiation clears. FTC rule, no exceptions.
Off-road language only for the EA4X4. Every other model is neighborhood or golf use, same rule Grace runs.
Rights before publish. No UNKNOWN or RESTRICTED asset goes out, and delivery photos need the signed release from the walkthrough step.

Restart sequence — the first 10 when ads return

When spend restarts (funding + cells, Decision #9), the page needs to look alive before the first dollar. These run organic first, then the winners become the ads.

01

The reintroduction

Clean brand film. The shield, the floor in Carmel, one line: Engineered in Indiana. Delivered to your door.

02

The build floor

Frame-up timelapse. This is a manufacturer, not a reseller. WMI 1E9, our own VINs.

03

The wrap reveal

The single most shareable moment of every build. Midnight going on by hand.

04

Delivery day

Real customer, real driveway, walkthrough and keys. The content the loop runs on.

05

The 45-point craft

Witness paint, torque specs, a second technician signs. Certified means something here.

06

Street legal, explained

What LSV actually means, plainly. Education converts the fence-sitters.

07

Owner story

First tagged owner post, reshared with permission. Proof beats promises.

08

Five clicks

Select, customize, review, checkout, delivery. Skip the dealership. Site walkthrough Short.

09

Financing, straight

Two finance partners, one honest explainer. No pressure, Grace's rules apply to the feed too.

10

The invite

Configure yours. Direct CTA to the configurator when it ships.

Zach S · Ops · QC + Shipping / Receiving · zach@eacarts.com

Zach's Pages.

QC Station

Shipping / Receiving

📁 My folder ↗

QC is performed by a tech who did NOT build the cart. Spec / actual / initials / pass-fail. Garage manager verifies. Torque wrenches calibrated daily. Witness paint on every torqued fastener.

On the rack

B-0142

#1187 · EA6R+ 72V · built by R.M. · QC by D.K.

Gate

2 of 3

Rolling Chassis ✓ · Electrical & Mold now · Final QC next

Checklist

45-point

mechanical · electrical · cosmetic · 5-mile test drive

This week

6 passed · 1 fail

fail: #1185 · torque re-check · 2nd tech

Torque checklist — safety critical Interactive · full table from SOP 4.2

Component · fastener	Spec	Method / verification	Actual	Result

FAIL blocks the stage move. The cart cannot advance to Docs until re-checked and initialed by a second tech. Photos attach to the VIN record automatically.

Dry torque unless specified · blue threadlocker on vibration-prone joints · LOTO + HV PPE during battery work · digital form is VIN-linked, form design in SOP 4.3.

The other 36 points

Mechanical (7): belts and latches, seats, support bars, flip seat, rear step, steering wheel, tire clearance.
Electrical (6): screen, backup camera, lights and signals, brake and head lights, speakers, phone charger.
Cosmetic (7): glove boxes and charger cord, roof level, light film removed, caps secure, cooler, QR sticker, keys on ring.
Test drive (5): 5 miles, no noises or leaks, charge verified, plugged in, detailed.

Sign-off chain

1 · QC tech signs — digital signature, must not be the build tech.
2 · Garage manager verifies — walk-around, witness marks, cosmetic, approves for delivery.
3 · Delivery rep signs — after the customer walkthrough.
4 · Customer signs — acceptance, then photo + permission to post. That photo feeds Jenna's library.

Outbound — carts

VIN	Order	Destination	Carrier	Status
EA-26-0139	#1184	Scottsdale, AZ	ATS · enclosed	Scheduled Thu
EA-26-0141	#1186	Noblesville, IN	EA delivery	Final payment due
EA-26-0137	#1182	Naples, FL	Quote pending	Quote pending

Scan out at the dock → status flips → arrival-window text goes to the customer automatically. Hauler scheduled only after the delivery release gate: Final QC + order verified + final payment + address confirmed. EA Carts pays the hauler directly, delivery cost set at purchase.

Inbound — receiving

PO	Contents	ETA	Status
PO-2228	Frames × 25 with VIN plates	Aug 18	In transit
PO-2231	Battery packs × 40	Sep 4	At port · vessel booked
PO-2235	Controllers × 50	Nov 21	Ordered · 50% deposit

Scan in on arrival → parts availability drives the production schedule. China lead 16 weeks · 50% deposit at order · balance 8 weeks after. Source SOPs for loading, unloading, and lithium shipping live in Dropbox, conversion pending.

Delivery walkthrough — today: #1184 · Scottsdale Interactive · SOP 4.2 steps 3–4

The last two boxes are where delivery content enters the system. In 2.0 they are checklist items on the order, not favors. The signed release travels with the photo to Jenna's library.

Warranty queue — Zach owns 3 pendingNEW · demo

✓#W-114 · Miller · EA4F+ — screen flicker · filed 9:12a · clock: 18 min to escalation · Grace called: "we're on it"

✓#W-113 · Chen · EA2GOLF — charger cord · parts ordered · closes on receipt

✓#W-112 · fleet · Vaquero — seat stitch ×2 · scheduled Thu

Acknowledging claims is Zach's Daily Gate. Untouched 30 min → escalates to Jeremy. TJ + Jeremy see the widget only.

Lot traceability — how scanning works NEW · flow demo

1

PO arrives

count vs Jeremy's PO

2

Lot code prints

SHK-PO2231-L01

3

Binned

label → bin C3

4

Pick list

"shocks — bin C3"

5

Scan at build

lot → VIN, forever

6

Recall ready

lot → every VIN in seconds

Scanner = a fast keyboard into these screens. If it isn't scanned, it didn't happen — that habit is the whole system.

Tech morning screen NEW · demo · what a cell sees

CELL 3 · TODAYCUSTOMER CARTactive 2h 14m · elapsed 3h 02m

#1188 · B-0143 · EA4R+ · Patel, Zionsville — Arctic wrap, black seats, sound bar
1 ✓ Verify staged parts (scan 12 lots) · 2 ✓ Frame + drivetrain · 3 ⛔ QC GATE — Rolling Chassis · 4 🔒 Body + wrap · 5 🔒 Electrical → QC → road test

Same instruction manual every day. Steps lock until the QC gate passes. Two timers: active (tech controls) vs elapsed (queue controls) — the gap is where capacity hides.

TJ + Jeremy

Reports.

One dashboard, five feeds. Each feed shows exactly where its wire stands, nothing pretends to be live that isn't.

Revenue MTD

$156K

Aug plan $585K · 45 carts

Carts delivered YTD

—

feeds from orders at go-live

Blended margin

44.8%

V11 model · $13.0K blended sale

Cash

QB FEED

QuickBooks connector live

One dashboard, five feeds

Feed	Source	Feeds these numbers	Status
Sales & leads	Grace / Aloware	Leads, response time, intent mix, CAC inputs	To wire
Orders & revenue	Order of record	Revenue MTD, carts delivered, deposits, deferred	To wire
Production & QC	HQ build system	Carts built/day, QC pass rate, holds, capacity	To build
Ads & social	Meta + posting tool	Ad spend, ROAS, MER inputs, content views	To build
Cash & P&L	QuickBooks	YTD net, AP, cash position	Connector live

TJ's top-line tiles pull from these five. When a feed goes live its tiles flip from demo to real automatically, no redesign needed.

TJ · live model

Forecast.

Run the numbers yourself. Every input recalculates instantly. Defaults are the V11 investor model. 2026 plan for reference: Jul 10 · Aug 45 · Sep 45 · Oct 50 · Nov 70 · Dec 60 · 280 carts.

Assumptions

Carts / month · starting Growth · carts added / month Blended sale price ($) Blended margin % Cell capacity · carts / week Techs per cell (incl. 0.5 lead) CAC ($ / cart) Fixed overhead / month ($)

Margin already nets landed COGS $7,171 + labor $513 per cart. Cells 2–3 arrive with the Phase 2 pilot.

Month-12 revenue

—

carts × blended price

Month-12 carts / mo

—

Cells needed M12

—

12-mo net contribution

—

gross − CAC − fixed

Monthly revenue — 12 months

Cells required — 12 months

Month by month

Everyone

Files.

The front door to everything. Dropbox does the storage, this page ends the digging. Every card is a real link — folders open on your Mac, consoles open in a tab.

Team.

TJ

TJ Johnson

Founder / CEO

tj@eacarts.com
Folder: placeholder created · TJ organizes his own

J

Jeremy

VP / GM · open folder ↗

jeremy@eacarts.com
Inbox · Sales · Build Sheets · Procurement · Customer Comms

JH

Jenna

Social & Marketing · open folder ↗

jenna@eacarts.com · jenna@thrive-xagency.com
Inbox · Content Drops · Approved to Post · Delivery Photos · Ad Creative

+

Zach S

Ops · QC + Ship/Rec · open folder ↗

zach@eacarts.com
Inbox · QC Forms · Shipping Docs · Receiving

G

Grace

AI Sales · Aloware · 5 agents

Every inbound lead, any hour, under 60s
Her "folder" is the Aloware console + 09 - Sales & Grace AI

CT

Cell Techs

Build + QC · open folder ↗

techs@eacarts.com (shared)
Build Assignments · QC Checklists

Team folders are LIVE at /EA Carts LLC/EA Carts - Team/ — one folder per seat, a 00_Inbox for anything handed to that person, working folders per their lane, and a START_HERE note inside each. TJ's is a placeholder he organizes himself.

The hub. /TJ Johnson/01_Businesses/EA_Carts/EA_Carts_2.0/

🧭

00 · Project Hub

Master index, change log, folder guide. Start here.

Canonical

🌐

01 · Website

Site builds. EA-Brand-v2 is the launch track, deployed to 2-0.eacarts.com.

Pending deliverables

🧊

02 · 3D Models & Configurator

Per-platform models. CRITICAL PATH, blocked on sourcing.

Empty · waiting on TJ

🛻

03 · Product Information

Catalog, specs, pricing. Live list vs V11 actuals stay internal.

Pending

🎨

04 · Brand & Creative

EA brand book, VALENCE book + decision, logo rounds, emblem ranks.

Current + Archive

📸

05 · Content & Media

267-asset library, rights register, media audit approval package.

Jenna's world

📣

06 · Marketing

Playbook exports, restart sequence, ad creative when spend returns.

Pending

🗺

07 · Strategy & Planning

Roadmap, target operating flow, OS workflow kit.

Current

🔌

08 · Technical & Integrations

Build-stage message sequence, integration specs.

Current

💬

09 · Sales & Grace AI

Sales process, personality guide, pressure test, live Aloware prompts.

SOPs 4.1 · 4.5–4.7

🔧

10 · Operations & QC

QC + torque SOP, digital form design. Jeremy's build-to-order workflow joins here.

SOPs 4.2 · 4.3

Source libraries. the raw material, linked straight in

📋

SOP Compliance

All source SOPs: QC, torque, sales, shipping, lithium. Plus 26 build videos.

/EA Carts LLC/EA Carts - Operations/

🎙

Grace — AI Sales Agent

Live Aloware prompts, personality guide sources, pressure tests, launch plans.

/EA Carts LLC/EA Carts - AI/

🛡

Brand Assets

Logo lockups (standard + portrait), brand book PDF, poster files.

/EA Carts LLC/EA Carts - Brand Guidelines & More/

📊

V11 Financial Model

Investor-ready cash flow model v11 — the source of every number in Forecast.

/TJ Johnson/01_Businesses/EA_Carts/Finance/Financial_Models/

📥

AI Workspaces

Claude, ChatGPT, and Gemini working folders — drops, drafts, deliverables, handoff logs.

/TJ Johnson/02_Ai_Tools/

🏢

EA Carts LLC — root

Compliance certs (UL, UN38.3, NHTSA VIN letter), merchant docs, owner's manual.

/EA Carts LLC/

Consoles.

🛒

Shopify

Checkout + order of record. Future: open decision.

admin.shopify.com ↗

🤖

Aloware · Grace

5 agents, voice + SMS. Three config fixes open.

app.aloware.com ↗

💵

QuickBooks

Cash + P&L. Connector already live in HQ.

qbo.intuit.com ↗

📅

Posting tool

Metricool vs TJ's find, comparison pending.

TBD ↗

🚀

Netlify

Private review site → 2-0.eacarts.com.

app.netlify.com ↗

📦

Dropbox

The whole company file system.

dropbox.com ↗

Everyone

Roadmap.

Six phases to January 1, 2027: the new site and EA CARTS HQ go live together. Click any phase for its checklist.

01HQ v1 prototypeEvery screen, every SOP, demo data — this buildNow

Shell + login + The Loop with SOP modals
TJ: top-line drills, management view, org registry, email
Jeremy: Sales & Grace, Orders, Order Detail with both gates, Production, Procurement
Jenna: Marketing, Posting Portal, Playbook · Ops: QC Station, Shipping/Receiving
Polish pass: spacing, mobile, review markups from TJ + Jeremy

02Team review + decisionsJeremy's 7 · Shopify call · social tool · email provider · scanning hardwareNext

Tuesday review: walk the HQ prototype with Jeremy, mark up per page
Decide the 7 from the build-to-order draft — finance release point, VIN timing, QC gate 2 name, garage visibility, message authority, payment verification, change control
Shopify's future — explicit call before ERP scoping
Reassign any task in the org view; hide what the team doesn't need

03Wire the feedsTurn demo tiles real, one connector at a timeQueued

QuickBooks connector — live already
Aloware embedded in HQ — pipeline + conversations + config
Order feed from checkout · production events from the build system
Posting tool connected (winner of the comparison) · Meta after BM transfer to the LLC

04Site + configuratorThe front door: 3D models are the critical pathQueued

Source 3D model per cart platform — TJ, longest lead item
Production wrap configurator, 20–30 curated colors
Access-gate fix + "EA CARTS HQ" rename on deploy
Pixel + Conversions API with the new-site deploy

05Phase 6 buildReal auth · production checkout · email wired · scanning · customer trackerPlanned

Real auth for HQ — role-gated per Jeremy's team-view matrix
Production checkout + order of record per the Shopify decision
Email provider wired — every seat's inbox goes live
Dock scanning hardware + customer build-tracker (same data as Order Detail, customer-facing)

06January 1, 2027 — go-liveNew site + EA CARTS HQ together · ads restart on funding + cellsHorizon

One flow live: social → ads → Grace → close → build → deliver → owner loop → content back in
Cells 2–3 pilot per Phase 2 · 2026: 280 carts → 2028: 3,600
The goal under all of it: EA Carts runs and grows without TJ tied to it

HQ

The Loop.

Today.

The four seats.

TJ's Page.

Daily Gate — open your day 2 to clearNEW · demo

Top line.

Management view.

Needs TJ 5

Decision queue 12 open

Builds in motion Demo data · separate status tracks per Jeremy's spec

Grace — last hour Live at go-live

Customer updates today 9-milestone structure

Email — tj@eacarts.com 12 unread OPEN INBOX →

Inbox.

Jeremy's Pages.

Daily Gate — reconcile before you roll 3 transactionsNEW · demo

Pipeline — needs Jeremy 4

Grace config — open fixes 3

Email — jeremy@eacarts.com OPEN INBOX →

Orders — order of record Synced from checkout

Build sheet — stage timeline Jeremy's 8 stages

Customer comms log Word for word · 9 milestones

Inbound — receiving

Missing parts — holds 2

Jenna's Pages.

Auto-post queue Connect: tool TBD · Metricool vs TJ's find

Channel analytics. Sample layout · connects live at Phase 6

Content inventory.

Content Library 267 assets

Email — jenna@eacarts.com OPEN INBOX →

The vocabulary rulebook Brand voice · doc 19 + 05

Say it like EA

Never

Restart sequence — the first 10 when ads return

The reintroduction

The build floor

The wrap reveal

Delivery day

The 45-point craft

Street legal, explained

Owner story

Five clicks

Financing, straight

The invite

Zach's Pages.

Torque checklist — safety critical Interactive · full table from SOP 4.2

The other 36 points

Sign-off chain

Outbound — carts

Inbound — receiving

Delivery walkthrough — today: #1184 · Scottsdale Interactive · SOP 4.2 steps 3–4

Warranty queue — Zach owns 3 pendingNEW · demo

Lot traceability — how scanning works NEW · flow demo

Tech morning screen NEW · demo · what a cell sees

Reports.

One dashboard, five feeds

Forecast.

Assumptions

Files.

Team.

The hub. /TJ Johnson/01_Businesses/EA_Carts/EA_Carts_2.0/

Source libraries. the raw material, linked straight in

Consoles.

Roadmap.